Case Studies
Competitive Brand Monitor
Higher Education
Our client, a private college in the United States, wanted to understand how it is viewed compared to two key competitors in order to inform recruiting efforts. We helped the client launch an ongoing media monitor and upload results from internal and external surveys that enables them to have a dynamic understanding of their brand in relation to key competitors.
Category Trend Monitor
CPG
A consumer packaged goods company wanted to better understand what trends were impacting their category and where there was whitespace available for new product development. To address this, we helped them create a monitor that gathers and analyzes information related to general societal trends, category trends and trends related to the brand's target demographic group which can be interrogated for new product development.
Voice of the Customer
Technology
A technology company was frustrated with the difficulty involved in creating insights from the large amount of unstructured data (transcripts, reports, etc.) that they had on a key customer segment. Flux helped them to create a Knowledge Hub to house the data and provide the organization with access to its collective wisdom on this key segment.