Make Better Decisions Today.
Win Tomorrow.
Repeat.
From market clarity to launch confidence, Flux Insights guides brands and agencies through a proven three-step process to innovate with precision. We help you uncover opportunities, imagine bold solutions, and validate the ideas that will win in the real world.
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We do this by:
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Understanding your market with exploratory research
Envisioning your future with design fiction
Nail the details with decision-grade surveys
What We Do
We Help You Test Drive Your Strategy
Explore
Discover where the real opportunities lie. We combine desk research, qualitative insights, and quantitative analysis to give you a clear, evidence-based view of your customers, competitors, and trends. You’ll know exactly what’s happening, why it matters, and where to focus next.
Imagine
Turn insight into inspiration. Using design fiction, we create vivid, near-future scenarios that show how your market, customers, and products could evolve. These stories and artifacts help you brainstorm possibilities, spot risks early, and get your team aligned on the future you want to create.
Validate
Before you launch, make sure your ideas will land. We test and refine names, messages, concepts, and pricing so you go to market with confidence. Every decision is backed by real audience feedback, reducing risk and maximizing your chances of success.
Who We Are
Research Experience + AI
Flux Insights was founded to leverage the power of artificial intelligence in a responsible manner to create value for clients.
Much like the Internet transformed the insights industry a generation ago, or electricity transformed the world a century ago, we believe that AI will become the foundation on which the next generation of Insights solutions will be built.
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Let's build the future of Insights together.
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Case Studies
Competitive Brand Monitor
Higher Education
Our client, a private college in the United States, wanted to understand how it is viewed compared to two key competitors in order to inform recruiting efforts. We helped the client launch an ongoing media monitor and upload results from internal and external surveys that enables them to have a dynamic understanding of their brand in relation to key competitors.
Category Trend Monitor
CPG
A consumer packaged goods company wanted to better understand what trends were impacting their category and where there was whitespace available for new product development. To address this, we helped them create a monitor that gathers and analyzes information related to general societal trends, category trends and trends related to the brand's target demographic group which can be interrogated for new product development.
Voice of the Customer
Technology
A technology company was frustrated with the difficulty involved in creating insights from the large amount of unstructured data (transcripts, reports, etc.) that they had on a key customer segment. Flux helped them to create a Knowledge Hub to house the data and provide the organization with access to its collective wisdom on this key segment.