Curate Your Data. Evolve Your Insights.
The data available on any given topic is dynamic and your insights need to be as well. Flux Insights empowers brands and agencies to create value from their aggregated data assets in secure, AI-enabled workspaces that can be queried in natural language and evolve over time as new information is added. ​
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What We Do
We Create Strategic Data Assets
Custom Research
Let us help you by designing and implementing the right research to address your objectives. We are fluent in qualitative, quantitative and secondary methodologies and leverage modern tools and tech stacks.
Interactive Knowledge Hub
We aggregate curated research outputs on a topic or segment and provide the ability to query the data in natural language without fear of hallucination. Data assets can grow in scope and value over time as additional information is added.
Consulting and Co-development
We provide subject matter and domain expertise, testing and refinement feedback to software firms developing solutions for market research use cases and the Insights industry more broadly.
Who We Are
Research Experience + AI
Flux Insights was founded to leverage the power of artificial intelligence in a responsible manner to create value for clients.
Much like the Internet transformed the insights industry a generation ago, or electricity transformed the world a century ago, we believe that AI will become the foundation on which the next generation of Insights solutions will be built.
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Let's build the future of Insights together.
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Case Studies
Competitive Brand Monitor
Higher Education
Our client, a private college in the United States, wanted to understand how it is viewed compared to two key competitors in order to inform recruiting efforts. We helped the client launch an ongoing media monitor and upload results from internal and external surveys that enables them to have a dynamic understanding of their brand in relation to key competitors.
Category Trend Monitor
CPG
A consumer packaged goods company wanted to better understand what trends were impacting their category and where there was whitespace available for new product development. To address this, we helped them create a monitor that gathers and analyzes information related to general societal trends, category trends and trends related to the brand's target demographic group which can be interrogated for new product development.
Voice of the Customer
Technology
A technology company was frustrated with the difficulty involved in creating insights from the large amount of unstructured data (transcripts, reports, etc.) that they had on a key customer segment. Flux helped them to create a Knowledge Hub to house the data and provide the organization with access to its collective wisdom on this key segment.